1. Amazon sued by FTC for using “dark patterns” to enroll consumers into Prime memberships:
The Federal Trade Commission (FTC) has filed a lawsuit against Amazon, accusing the company of using manipulative user-interface designs known as “dark patterns” to trick consumers into signing up for recurring Amazon Prime memberships. The FTC claims that Amazon made it difficult for users to cancel their subscriptions, violating consumer protection laws.
2. Allegations of intentional obstruction in canceling Amazon Prime:
The FTC alleges that Amazon intentionally created a multi-layered cancellation process, referred to internally as “Iliad,” to discourage consumers from successfully unsubscribing from Prime. Customers were required to navigate through numerous pages filled with offers before being able to cancel, making the process deliberately challenging.
3. Amazon denies allegations and defends Prime membership:
Amazon has refuted the FTC’s allegations, stating that they are false on both factual and legal grounds. The company claims that it makes the Prime membership sign-up and cancellation process clear and simple for customers. In April, Amazon made changes to the cancellation process, reducing the number of clicks required to cancel or turn off auto-renew.
Supplemental Information ℹ️
The FTC has sued Amazon, alleging that the company used “dark patterns” to deceive customers and make it difficult for them to cancel Prime memberships. The lawsuit highlights the issue of manipulative practices in digital markets and aims to protect consumers from such tactics. Amazon, on the other hand, denies the allegations and emphasizes its commitment to customer satisfaction.
ELI45 💁
The FTC is suing Amazon, claiming the company used sneaky tricks to make people sign up for Prime and made it super hard to cancel. Amazon denies it and says they’ve made things easier. But the government is not convinced and wants to protect people from these shady practices.
🍃 #Amazon #FTC #PrimeMemberships